Verallia launches 100% recycled glass packaging

Verallia UK has unveiled Vista, a packaging solution made from 100% Post-Consumer Recycled (PCR) glass.

From used bottles to windshields, every piece is reclaimed and transformed into glass packaging without hindering quality.

York Gin is the first brand to adopt Vista, applying the fully recycled glass to its latest packaging design.

Nolan Kane, Head of Marketing & Emerging Brands at Verallia UK, said: “Creating 100% PCR glass bottles in the UK is a positive step forward for our industry and Verallia’s commitment to sustainability.

“Verallia has been making bottles in Yorkshire for over 150 years, and the launch of Vista by Verallia is an exciting step forward."

The project aligns with companies long-term sustainability goals, offering packaging with a lower environmental footprint.

Recycled glass melts at a lower temperature than virgin glass, meaning less energy is consumed in the production phase, and consequently less carbon emissions are released.

Consequently, Verallia has established 19 cullet processing centres across eight countries.

These facilities sort, clean and prepare used glass to be made into packaging.

Many Verallia plants recycle all of their internal cullet and are dedicated to reusing cullet collected from consumers wherever possible.

These efforts have allowed Verallia to increase the amount of recycled glass it uses.

In 2023 alone, Verallia used an additional 227,000 tonnes of cullet compared to 2019, equating to more than 54,000 tonnes of CO₂ emissions avoided.